Urbana Chillax Brunch

Photography | Food Styling | Graphic Design | Copywriting

How do we make seemingly ordinary cafe fare look extraordinary? That was the challenge for this project as we embarked on creating a series of photos for Urbana Chillax Brunch’s new menu launch. We used a simple concrete-like base for the background of the photos, and broke the monotony with soft fabrics and fresh ingredients as props to make the dishes stand out. From making that egg yolk flow out on the Classic Eggs Benedict to enticing diners to have a chilled juice on a hot day, it was a shoot that captured actions and evokes emotions.

To tie these photos in, we also created an e-newsletter to promote the new items on the menu to the restaurant database.